Am I Ready to Sell Merch? A 3-Minute Readiness Check

Answer

The 13 questions it asks

9 screens, 13 questions, about three minutes. Every question is required, none of them asks for contact details, payment information or follower count, and you can go back and change any answer before you submit.

This questionnaire needs JavaScript. Everything else works without it: the three results and what decides them, all 63 checklist tasks, the checks that have to be done before you publish, how the scoring works and every guide are below as ordinary text. You just have to pick out the parts that apply to you yourself.

These are the 13 questions it asks:

Screen	What it asks	What it tells us
1	Do the same people keep coming back to your streams and community?	Whether people want it
2	How often have viewers asked for merch without you bringing it up first?	Whether people want it
3	Is there a phrase, joke, emote, mascot or image your community already recognises?	Whether people want it
4	Have you tested interest in one specific merch idea?	Whether people want it
5	How far have you got with your best merch idea?	Whether the idea is ready
5	Are you allowed to sell everything in your design - the artwork, fonts, emotes, photos and references?	Whether the idea is ready
6	How many different products do you plan to launch with?	Whether the idea is ready
6	What type of first product are you considering?	Shapes your plan
7	What could you spend without needing merch sales to pay it back?	Whether you have time and money
7	How much time can you give the launch each week, and do you have any help?	Whether you have time and money
8	Do you know where your likely buyers live?	Shapes your plan
8	Where do most of your likely buyers live?	Shapes your plan
9	Where will people find out about your merch and buy it?	Shapes your plan

One tool, two jobs

It works out whether to make merch, then helps you make it

First it answers whether there is a reason to make merch at all. Then it gives you the work to do if there is. Ticking that work off never changes the first answer, because otherwise anyone could look ready just by setting up a store.

01

Answer

3-minute questionnaire

Nine short screens ask what your community has actually done, how clear your idea is and whether the artwork is yours to use, how much time you can give the launch each week, and what you could spend without needing sales to get it back.

Who comes back, and who has asked for merch unprompted
Whether one concept is clear enough to put on a product
Whether the artwork and references are yours to sell
The time, the support backup and the safe budget you actually have

Start the assessment

02

Your result

A route, not a forecast

The result is one of three routes. Each one tells you which of your answers produced it and the single thing standing in the way.

Not ready yet
Test demand first
Ready to prepare a small drop

There is no follower threshold. It does not predict sales, units, revenue or how many people will buy, and it never asks for your follower count.

See how this was decided

03

Your plan

Build the smallest safe plan

A ready result tells you how many products to start with, how to get them made and shipped - print on demand, or a stricter route if the item has to be custom made - and the three things to do next, in order.

One main product is the default. It will never suggest more than two product types for a first drop, and never suggests paying for stock up front and hoping it sells. Sizes and colours are variants, not extra products.

Build my launch plan

04

Your checklist

Adaptive launch checklist

Your checklist only lists the tasks your result, the way you are getting the product made, and the places you sell actually call for. Anything that blocks publishing sits at the top.

Critical gates

Rights
Sample
Pricing
Policies
Test order

The full checklist also covers platform, payments and the launch plan, with route-specific safeguards where they apply. Checking tasks advances checklist progress and publish status. It never increases or rewrites the original readiness result.

See what is on it

Your result

The three results, and what decides them

Everyone gets one of three results. Your answers about demand, your idea and your capacity set a starting point, and a few hard rules can pull it down from there - never up. Scoring well in two areas does not make up for one thing that is missing, like nobody having asked for merch yet.

Not ready to launch yet

Your safest next step is to get clearer proof that your community wants a specific thing, before you open a store.

There is not yet enough evidence that your viewers recognise or want a specific product.

Why you might get “Not ready to launch yet”

Why you might get this

Setting up a store cannot stand in for evidence that people want the thing.

What it does not mean

This is not a judgement about your channel or your audience. It is a statement about evidence, and evidence is something you can go and create.
No number of followers would change this result, because follower count is not part of it.

Check your demand signals

Test demand before you build the store

Your community looks promising, but one thing still needs stronger evidence - the demand, the idea, the money or your time.

Your result names the one thing that is missing, rather than letting a good overall score cover for it.

Why you might get “Test demand before you build the store”

Why you might get this

A ready result needs more evidence of demand than this.
A ready result needs one clear idea, not several rough ones.
A general merch poll is not a test. You have to show one design on one product and ask about that.
A ready result needs enough spare money to order one sample and check it.
A ready result needs an hour or two a week, or someone to help with setup and customer questions.

What it does not mean

General enthusiasm is not the same as proven demand. The gap is usually one concrete test away, not one year away.
When one thing holds your result back, the page names that one thing instead of burying it in a score, so you know exactly what to go and fix.

Check your demand signals Plan the first drop

Ready to prepare a small drop

You have enough evidence, and enough time and money, to start preparing a small first launch.

This means start preparing. Whether you can publish depends on the critical checks below.

Why you might get “Ready to prepare a small drop”

Why you might get this

Your answers added up to 70 or more out of 100.
Your community demand answers reached at least 24 of the 40 points available for demand.
You have one clear idea or a mockup, not several rough ones.
You have shown one design on one product and asked about that, rather than running a general merch poll.
You have enough spare money to order one sample and check it before anyone else sees it.
You have an hour or two a week for this, or someone to help with setup and customer questions.

What it does not mean

Getting a drop ready and being safe to publish it are two different things. The checklist decides the second one.
This is not a prediction that the drop will sell. It means that preparing one is a risk worth taking, not that you know how it ends.

Plan the first drop Open the launch checklist

How the scoring works

Your answers score three things, worth 75 points between them. That becomes a 0-100 readiness score, which you can open under “How this was decided” on your result. The page leads with the result rather than the score, because an exact number sounds more certain than 13 questions about a community can honestly make it.

What it scores	Points	What that tells you
Community demand	40	Whether the people who watch you recognise the idea and have asked for it
Idea and rights clarity	20	Whether one idea is clear, the artwork is yours to sell and the plan is small
Time and safe budget	15	Whether you have the time, the help and the spare money to do it properly
Your setup answers	0	Only sets where your checklist starts. Never counts towards your result.
Total	75	Turned into a 0-100 score, which the rules above can pull down but never up

The score is out of 100. Where it lands decides which of the three results you get.

Score	What you get	What it means
0–39	Not ready to launch yet	There is not enough evidence yet that people want a specific thing from you.
40–69	Test demand before you build the store	The idea may well work, but it has not been tested in a way that would tell you.
70–100	Ready to prepare a small drop	Start preparing. Whether you can publish is a separate question the checklist answers.

Two floors sit above the score

Community demand is scored out of 40, and it can overrule the total on its own. Below 12 the result is Not ready whatever the other answers say, because operational preparation cannot stand in for an absent demand signal. Below 24 the result is capped at Test demand. This is the closest thing the check has to a threshold, and it is deliberately about evidence of demand rather than about the size of an audience.

See the questions before you start 13 questions

Screen	What it asks	What it tells us
1	Do the same people keep coming back to your streams and community?	Whether people want it
2	How often have viewers asked for merch without you bringing it up first?	Whether people want it
3	Is there a phrase, joke, emote, mascot or image your community already recognises?	Whether people want it
4	Have you tested interest in one specific merch idea?	Whether people want it
5	How far have you got with your best merch idea?	Whether the idea is ready
5	Are you allowed to sell everything in your design - the artwork, fonts, emotes, photos and references?	Whether the idea is ready
6	How many different products do you plan to launch with?	Whether the idea is ready
6	What type of first product are you considering?	Shapes your plan
7	What could you spend without needing merch sales to pay it back?	Whether you have time and money
7	How much time can you give the launch each week, and do you have any help?	Whether you have time and money
8	Do you know where your likely buyers live?	Shapes your plan
8	Where do most of your likely buyers live?	Shapes your plan
9	Where will people find out about your merch and buy it?	Shapes your plan

Questions

Common questions about merch readiness

The things creators ask before they start, including the one this page is here to answer.

Is there a follower count I need before making merch?

There is no number, and this tool never asks for one. What matters is whether the same people keep coming back, whether anyone has asked for merch without you bringing it up, and whether your community already recognises one idea well enough to wear it. A few hundred regulars who quote the same joke give you more to work with than thousands of passive viewers. If you want the longer version, the guide on how many followers you need to sell merch walks through the five signals worth watching instead.

Check your demand signals

Does the tool tell me how much I will sell?

No. There is no sales, revenue or conversion estimate anywhere in it, and there never will be. Before a first drop nobody knows how much you will sell, and a tool that printed a number would be making it up. You get a route and a checklist instead.

Why does the result say ready to prepare, not ready to launch?

Because they are two different things, and treating them as one is how stores open that cannot take an order properly. Ready to prepare means your evidence, your idea and your capacity are good enough to start building a careful first drop. What is left is on the checklist: rights, a sample you have actually handled, a finished price, published delivery and returns, working payments, a complete test order and a launch plan. The checklist is what tells you when you can publish.

I ticked a lot of checklist boxes. Why did my result not improve?

Because ticking boxes is not evidence. The first half of this page asks whether there is a reason to make merch at all. The second half tracks whether the work is done. If setting up a store could raise your result, anyone could look ready without a single person asking for merch. Ticks move your checklist and your publish status, and nothing else. If something real has changed - you ran the test, the requests came in - retake the assessment for a fresh result.

My artwork rights are unclear. How does that affect my result?

It costs you points in one place and blocks publishing, but it never touches your demand evidence. Rights are scored as part of “Idea and rights clarity”, which is worth 20 of the 75 points, so unclear rights do lower the total. What they cannot do is cancel out interest your community has already shown, because those are separate questions. Unclear rights also appear at the top of your blocking tasks and can rule out some ways of getting the product made.

Why will it not recommend more than two products?

Every extra product type means another sample, another price to work out, another set of photos and more support questions, and a first drop is the worst time to pay for all that. One hero product is the default. A second is only suggested when all three of your scores are high and you have told the tool that both product types have had specific interest. Sizes and colours are variants, so a shirt in five colours is still one product.

Does it store my answers or ask for my email?

No. There is no account and no email step, and it never asks for payment details or tax information. Your answers and your checklist are kept in this browser so the page remembers them when you come back, and the “Clear my answers from this browser” button at the end of the checklist removes them, which matters on a shared computer. Two requests do leave the page: it loads its fonts from Google, and if you choose to open the Platform Finder from your result, three of your answers travel in that link - where your buyers are, what kind of product you are considering and where you stream - along with a note that this is a first drop.

Before you publish

What has to be done before you publish

Getting a drop ready and being safe to put it on sale are two different things. The tasks below are the ones that have to be done before you publish. Plenty of other tasks on your checklist are worth doing, but only these ten actually stop you.

See the full list of checks 10 checks

What you have to do	Finished when	Who it applies to
Confirm commercial-use rights	Rights checklist or licences stored	Everyone
Confirm product, region and channel support	Platform fit checklist complete	Anyone preparing a drop
Define preorder safeguards	Supplier quote, approved prototype and published preorder terms	Only if you take preorders for a custom item
Plan the stocked part of a hybrid launch	Written stock and fulfilment plan	Only if you hold a small amount of stock yourself
Calculate the launch-ready price	Cost sheet and final retail price	Anyone preparing a drop
Finish payment and payout setup	Payment and payout status confirmed	Anyone preparing a drop
Publish delivery and shipping information	Information visible before checkout	Anyone preparing a drop
Check every product you will sell, in person	Inspection notes and photos for every launch product	Anyone preparing a drop
Run a complete test order	Completed test-order record	Anyone preparing a drop
Finish the launch and support plan	Complete launch and support plan	Anyone preparing a drop

Your checklist

The full launch checklist

Every task this tool can give you, grouped by stage. Answer the questions above and you get a shorter version of this same list: only the tasks that fit your result, how you plan to make the product and where you sell.

Validate demand

7 tasks

Check whether the same people keep coming back Recommended
Use recent streams, Discord activity and channel analytics to identify whether the same people return and participate.
Done when: Short written summary of repeat activity
Check your demand signals
Identify one community-specific idea Required
Choose one recurring joke, phrase, emote, mascot or moment that viewers already recognise.
Done when: One named concept and why the community recognises it
Find a merch concept
Create one hero concept or rough mockup Required
Turn the strongest idea into one concrete product concept that can be shown to viewers.
Done when: One concept shown on one product
Find a merch concept Prepare the design
Run a specific demand test Required
Show the concept and product. Ask a concrete question and, where practical, include an indicative price range.
Done when: Poll, feedback thread or equivalent with recorded responses
Check your demand signals Plan the first drop
Ask people to sign up if they want one Recommended
Use a lightweight waitlist or clear expression-of-interest step when a preorder or custom product is being considered.
Done when: Waitlist or recorded explicit interest
Check your demand signals
Decide in advance what counts as a yes and what counts as a no Recommended
Write down what result would make you continue, revise or stop so the decision is not moved after seeing responses.
Done when: Written decision rule
Check your demand signals
Confirm likely buyer regions Required
Check analytics or ask the community so shipping and platform choices reflect where buyers actually are.
Done when: Top region or global split recorded
Find a merch platform

Shape the drop

9 tasks, 1 blocking

Select one hero product Required
Choose the product type that best fits the concept and community use case.
Done when: One named hero product
Plan the first drop
Cut the first drop down to one or two products Required
Cut the initial plan to one hero product, or two only when both are validated and the recommendation allows it.
Done when: Revised first-drop product list
Plan the first drop Open the launch checklist
Confirm commercial-use rights Blocks publish Required
Check artwork, fonts, emotes, photos, game references, logos and other third-party elements.
Done when: Rights checklist or licences stored
Review trademark basics Check the brand name
Put artist or collaborator terms in writing Required
Record commercial-use permission, approval steps, credit, payment and revenue split where another person contributed.
Done when: Written agreement or licence
Plan a collaboration
Check the brand name and obvious conflicts Recommended
Search the intended merch name, domain and handles, then review whether professional trademark advice is needed.
Done when: Search notes and chosen name
Review trademark basics Check the brand name
Prepare print-ready master files Required
Use the supplier template, correct dimensions, colour mode, transparent background and suitable resolution or vector format.
Done when: Supplier-ready files saved
Prepare the design Check the logo
Create simplified print variants Recommended
Prepare a one-colour or embroidery-safe version when the product or print method needs it.
Done when: Approved simplified file
Check the logo
Check where the design sits on the product Required
Check that important details sit inside the safe print area and work on every offered garment colour.
Done when: Approved supplier preview
Prepare the design
Keep variants manageable Recommended
Offer only the sizes and colours the supplier can support reliably and that the product page can explain clearly.
Done when: Final size and colour list
Plan the first drop

Choose fulfilment

8 tasks, 3 blocking

Choose POD, preorder or a controlled hybrid route Required
Use the result recommendation and document who prints, stores, ships and handles problems.
Done when: Fulfilment route recorded
Plan the first drop Open the launch checklist
Run the Platform Finder Required
Compare platforms using product, channel, budget and buyer-region requirements.
Done when: Shortlist and reason recorded
Find a merch platform
Confirm product, region and channel support Blocks publish Required
Check that the platform supports the product, likely buyer regions and any Twitch, YouTube, Discord, TikTok or Kick needs.
Done when: Platform fit checklist complete
Find a merch platform
Review costs and fulfilment policies Required
Check base cost, platform and payment fees, shipping, tracking, production time, reprints, refunds and who supports the buyer.
Done when: Cost and policy notes stored
Find a merch platform Compare merch stores
Create the store and payout profile Required
Set up the platform account, store identity and required verification without publishing products yet.
Done when: Store and payout profile ready
Set up the store
Define preorder safeguards Blocks publish Required
Before you take any money, get a supplier quote with the minimum order quantity - the smallest batch the maker will accept. Approve a prototype, then set a production timeline and a closing date. Publish what happens if too few people order, how you will tell buyers about delays, and how someone cancels.
Done when: Supplier quote, approved prototype and published preorder terms
Plan a custom product Open the launch checklist
Plan the stocked part of a hybrid launch Blocks publish Required
Set an inventory cap and plan storage, packaging, postage, tracking and a return address.
Done when: Written stock and fulfilment plan
Plan a custom product
Check who owns the buyer data and who answers support Recommended
Write down who owns the buyer data, who gets the support emails, and what you can take with you if you move platforms later.
Done when: Responsibility and data-access notes
Find a merch platform

Business and store

10 tasks, 3 blocking

Decide the most you are willing to spend Required
Include design, samples, platform fees, packaging and promotion. Do not rely on sales to recover the amount.
Done when: Written maximum spend
Plan the first drop Review business structure
Calculate the launch-ready price Blocks publish Required
Include production, platform and payment fees, shipping treatment, taxes and a replacement or refund allowance.
Done when: Cost sheet and final retail price
Calculate your price
Check the price with your community Recommended
Test the real item and price range with the community instead of asking only whether they like the artwork.
Done when: Price feedback recorded
Calculate your price
Finish payment and payout setup Blocks publish Required
Finish any ID checks, then confirm the platform can take a payment and pay you.
Done when: Payment and payout status confirmed
Set up the store
Check tax and record-keeping responsibilities Required
Review the rules that apply to the seller location, platform setup and buyer markets. Set up a simple way to keep transaction records.
Done when: Local obligations reviewed and record method chosen
Review tax basics
Decide whether a formal business structure is useful Recommended
Think about your own risk, what registration your country asks for, and how much selling you actually plan to do. A registered company is a choice for most first drops, not a requirement.
Done when: Decision recorded
Review business structure
Publish delivery and shipping information Blocks publish Required
Show production time, delivery estimates, shipping cost treatment, tracking availability and customs or duties where relevant.
Done when: Information visible before checkout
Open the launch checklist
Publish returns and problem-order policies Required
Explain cancellations, returns, damaged or misprinted items, refunds and how customers contact support.
Done when: Policies and support contact visible
Open the launch checklist
Add privacy and store disclosures where required Conditional
Use the platform's tools or suitable local advice for privacy, terms and other seller disclosures.
Done when: Required disclosures published
Review business structure Review tax basics
Create an order and cost record Recommended
Track sales, platform fees, production, shipping, refunds, reprints and tax documents from the first order.
Done when: Record template created
Review tax basics

Quality and checkout

10 tasks, 2 blocking

Order a sample or prototype Required
Order the exact product, print method and representative colour that will be sold.
Done when: Sample order confirmation
Plan the first drop Create product images
Check every product you will sell, in person Blocks publish Required
Check print or embroidery, placement, colour, material, sizing, packaging and delivery condition for every product type in the launch.
Done when: Inspection notes and photos for every launch product
Plan the first drop Create product images
Wear, use and wash-test where relevant Required
Test the item the way a buyer will use it. For apparel, include a normal wash and dry cycle.
Done when: Use or wash test completed
Plan the first drop Create product images
Finish testing or revise the sample Conditional
Complete the remaining use or wash tests. If defects appear, correct the artwork, product or supplier issue and order another sample before publishing.
Done when: Test record completed or replacement sample passes
Plan the first drop Create product images
Create honest product images Required
Use the approved sample for photos where possible. Digital mockups must match the actual product, colour and placement.
Done when: Final image set uploaded
Create product images
Complete the product page Required
Add the story, product details, material and care information, size chart, production time and delivery expectations.
Done when: Published product page
Open the launch checklist
Test the product page on mobile Required
Check images, variant selection, size chart, policy links and checkout on a phone-sized screen.
Done when: Mobile QA completed
Open the launch checklist
Run a complete test order Blocks publish Required
Verify cart, payment, confirmation email, fulfilment, tracking and delivery. Use another address where practical.
Done when: Completed test-order record
Open the launch checklist
Check the total a buyer actually pays Required
Confirm shipping, taxes, discounts and currency do not create an unexpected total at checkout.
Done when: Checkout total reviewed
Calculate your price Open the launch checklist
Ask someone else to try buying from your store Recommended
Ask someone unfamiliar with the setup to find the product, choose a size, understand delivery and locate support.
Done when: Someone else has been through it and you have fixed what tripped them up
Open the launch checklist

Launch and support

13 tasks, 1 blocking

Finish the launch and support plan Blocks publish Required
Confirm the date, approved channel assets, working links, support owner and a delay message. Freeze major product changes once the sample and test order pass.
Done when: Complete launch and support plan
Open the launch checklist
Create the launch asset set Required
Prepare on-stream, social and community visuals using the approved product images.
Done when: Asset set ready
Plan the announcement
Write the product story and FAQ Required
Explain the community reference, price, sizes, shipping, returns and where to ask for help.
Done when: Launch copy and FAQ ready
Plan the announcement
Add a permanent store link Required
Put the store in your main link hub or profile, somewhere it will stay.
Done when: Permanent link tested
Plan the announcement
Set up Twitch discovery Required
Add a merch panel, a !merch command and moderator instructions. Test every link while logged out.
Done when: Panel and command tested
Set up the Twitch panel
Set up YouTube discovery Required
Prepare description links, community post or end-card placement and check Shopping or merch-shelf eligibility where relevant.
Done when: YouTube links tested
Set up YouTube merch
Set up Discord discovery and support Required
Create or update the announcement, pinned store link, merch FAQ and appropriate support channel.
Done when: Discord route tested
Set up Discord
Set up TikTok discovery Required
Prepare the bio or Shop link, product content and disclosure needed for the chosen setup.
Done when: TikTok route tested
Set up the store
Set up Kick discovery Required
Add the permanent link, chat command and any compatible alert or webhook workflow.
Done when: Kick route tested
Set up Kick merch
Plan the announcement cadence Recommended
Decide where and when to announce, remind and stop. Avoid turning every stream into a sales pitch.
Done when: Short channel schedule
Plan the announcement
Set the support owner and response route Required
Choose the inbox or channel that receives questions and define who responds when orders are late or wrong.
Done when: Support route published
Open the launch checklist
Prepare delay and issue messages Recommended
Write short templates for production delays, failed preorder minimums, damaged orders and store outages.
Done when: Templates saved
Open the launch checklist
Run the final 24-hour check Required
Recheck product visibility, price, variants, links, checkout, policies, contact details and launch assets without adding new products.
Done when: Final check completed
Open the launch checklist

After launch

6 tasks

Monitor checkout and support during launch Required
Watch for failed payments, broken links, size questions, delivery confusion and fulfilment errors.
Done when: Launch issue log
Open the launch checklist
Track sales, costs and problem orders Required
Record orders, fees, production cost, shipping, refunds, reprints and tax documents.
Done when: Updated order record
Review tax basics
Send preorder production updates Required
Tell buyers when the order is placed, production starts, delays occur and shipping begins.
Done when: Update log
Open the launch checklist
Collect product and fulfilment feedback Recommended
Ask about design, sizing, quality, packaging, shipping and support after buyers receive the product.
Done when: Feedback summary
Open the launch checklist
Decide the next drop from evidence Recommended
Review what sold, what caused questions and what viewers request before adding products or inventory.
Done when: Next-drop decision recorded
Open the launch checklist
Close and reconcile the preorder Required
Close ordering on the stated date, confirm quantities and funds, place the production order and preserve a contingency amount.
Done when: Reconciled preorder record
Plan a custom product

Guides

Guides for each step of a merch launch

Every guide the result and the checklist can point you to. Each one covers a single step rather than the whole launch, so you can read just the one you need.

Browse every guide this tool links to 23 guides

Guide	Read it for
Streamer Merch Platform Finder: Compare 23 Platforms	Platform selection
How Many Followers Do You Need to Sell Merch?	Demand
10 Streamer Merch Ideas and Design Concepts Fans Actually Buy	Concept
How to Design Streamer Merch That Actually Looks Pro	Design
The Streamer Logo Checklist	Design
How to Price Your Streamer Merch	Pricing
How to Launch Your First Merch Drop: The Complete Guide	First drop
The Streamer Merch Launch Checklist: From Idea to Sale	Launch process
How to Make Merch as a Streamer: A Beginner's Setup Guide	Setup
How to Create Merch Mockups That Actually Sell	Product presentation
How to Announce a Merch Drop Without Killing the Vibe	Promotion
Twitch Panel Merch Link: How to Set One Up (& What to Avoid)	Twitch
How to Set Up a Merch Shop in Your Discord Server	Discord
Twitch Streamer Taxes 101: What Merch Income Means	Business
Should You Trademark Your Brand Name? A Streamer's Guide	Rights
Streamer Merch Brand Name Ideas (+ How to Check If It’s Free)	Brand
Do You Need an LLC to Sell Merch as a Streamer?	Business
Best Merch Stores for Streamers: A 2026 Comparison	Platform selection
Custom Enamel Pins: A Streamer's Guide to Getting Them Made	Custom products
YouTube Merch Shelf Requirements: A No-BS Guide to Getting Approved	YouTube
Best Merch Platform for Kick Streamers: What Actually Works	Kick
Beyond T-Shirts: 12 Merch Products Worth Making as a Small Streamer	Product choice
Streamer Merch Collabs: How to Team Up on a Joint Drop	Collaboration

All 23 links checked 14 October 2026.

Limits

What this tool cannot do

This is planning guidance, not legal, tax or financial advice. Rights, trademark, tax and seller obligations vary by where you live and where you sell, and you should check what applies to you locally.
No part of this tool predicts sales, units, revenue or conversion rate, and nothing here is evidence that a drop will succeed. It measures preparation, not outcomes.
Follower count is not collected and is not part of the score. A large audience with no repeat participation scores lower than a small one that comes back.
The result is only as good as your answers. It cannot check your rights, your supplier or your samples for you - a tick means you are saying it is done, not that anyone has checked.
Your answers and your checklist stay in this browser. There is no account and no email step, and “Clear my answers from this browser” at the end of the checklist removes them. Two things do leave: the page loads its fonts from Google, and if you choose to open the Platform Finder from your result, three of your answers travel in that link - where your buyers are, what kind of product you are considering and where you stream - along with a note that this is a first drop.

Am I Ready to Sell Merch? A 3-Minute Readiness Check

The 13 questions it asks

What have you already set up?

Your launch checklist

It works out whether to make merch, then helps you make it

Answer

Your result

Your plan

Your checklist

The three results, and what decides them

Not ready to launch yet

Why you might get this

What it does not mean

Test demand before you build the store

Why you might get this

What it does not mean

Ready to prepare a small drop

Why you might get this

What it does not mean

How the scoring works

Two floors sit above the score

Common questions about merch readiness

What has to be done before you publish

The full launch checklist

Validate demand

Shape the drop

Choose fulfilment

Business and store

Quality and checkout

Launch and support

After launch

Guides for each step of a merch launch

What this tool cannot do