39 creators' shops · checked 20 to 21 October 2026

Streamer Merch Prices: What 39 Creators Charge

Q: What do streamers charge for a t-shirt?

The middle price for a plain t-shirt here is $30.99 in US dollars, and half of the creators who sell one charge between $25.00 and $34.50. That comes from 31 different creators' shops, checked 20 to 21 October 2026. It is one price per creator, not one per product, so a creator selling ten tees still counts once.

Q: What is the average price of streamer merch?

There is no single figure, and this page will not invent one. It depends on the product, and this page reports middle prices rather than averages. Across the 16 products with enough creators to quote, the middle price runs from $5.50 (Sticker) to $69.00 (Fancy hoodie). A plain t-shirt sits at $30.99 from 31 creators. All are in US dollars and none of them is advice on what to charge.

Q: Can this help me decide what to charge?

Yes, as the market half of the decision. You see where a price sits next to what real creators charge, which is a sound basis for setting a first price or picking one to test. Your costs, shipping, margin and audience are the other half, and none of them are in here. A Typical result means your price will not look out of place, not that it is right for you.

Q: Why is there no verdict for my product?

Because not enough creators in our sample sell that thing. We wait for 5 different creators before a middle price is worth quoting. You still get the number we have, the prices we found and who they belong to, so you can judge it yourself.

Q: Why does one creator with ten products not count ten times?

Because then whoever lists the most products would decide the answer. We take the middle of each creator's prices first, and that one number is what goes into the comparison.

Q: Are these prices with or without tax?

It varies by shop, and the result tells you which. Most shops here work the tax out at checkout rather than showing it on the page. Where a single result mixes the two, a note appears beside it, because those prices are not exactly like for like.

Q: Is a sale price used anywhere?

Never in a figure. We always use the price a shop normally asks. Sales are shown next to the row they belong to, so you can see a discount is running without it moving anything.

Q: How current is this?

Prices here were checked 20 to 21 October 2026, and every shop is checked again each quarter. Asking prices move slowly, and the page leans on the range half of creators charge within rather than on any one figure. A shop can still change a price between checks, so if yours sits right on the edge of typical, treat it as a close call, and follow the link to the shop for today's price.

Q: Can I use these prices?

Yes. The price data is free to reuse under CC BY 4.0. Copy it, quote it, chart it or build on it, as long as you credit StreamerMerchHub and link to this page. The tool itself, its code and its design, belongs to StreamerMerchHub and is not licensed for reuse.

Q: Where did the creators come from?

We only include a shop when the creator's own channel, website or link page points to it. A shop calling itself official is not enough. Open any creator in the list of shops to see the link we checked and the day we checked it.

A price checker built on real shops, not a markup formula. Every figure is what a named streamer, such as Ninja or CaseOh, charges in their own store, linked to its source. Use it to check a price before a drop, or to pick one worth testing.

Pick what you are selling and type your price. We tell you whether it is low, typical or premium next to what 39 creators charge.

The price checker needs JavaScript. Everything else works without it: all 400 prices with links to the shops they came from, the list of creators and how the numbers are worked out are all below.

Check your merch price

What are you selling?

Currency

Your price

Plain t-shirt: half of the creators who sell one charge between $25.00 and $34.50, and the middle price is $30.99. Type your price above to see where it lands.

typical: half of them charge in here middle price

The five prices drawn in the bar above, counting one price per creator rather than one per product.
Cheapest	$15.00
A quarter charge less than	$25.00
Middle price	$30.99
A quarter charge more than	$34.50
Priciest	$42.00

31 creators · 76 prices · checked 20 to 21 October 2026 · USD

31 creators in this sample sell one. A strong sample.

Worth knowing: some of these shops show prices with tax and some without, and the prices were shown to shoppers in the United Kingdom and the United States. We show each price exactly as the shop does.

How to Price Your Streamer Merch

Your costs decide whether this price works, and they are not in this number. That guide covers the arithmetic this page leaves out.

Plain t-shirt: a regular printed t-shirt. Heavyweight, embroidered, pocket and other fancy tees are under Fancy t-shirt.

Real asking prices, to help you set or test your own. Your costs and margin decide the rest, and nothing here forecasts sales.

What streamers actually charge

Across 39 creators' own shops, checked 20 to 21 October 2026, these are the middle prices in US dollars for the 16 products where at least 5 different creators sell the same thing.

Plain t-shirt $30.99 31 creators
Plain hoodie $53.49 22 creators
Cap or bucket hat $26.00 21 creators
Fancy hoodie $69.00 14 creators
Fancy t-shirt $32.99 13 creators
Mug $16.50 12 creators
Beanie $23.50 8 creators
Sticker $5.50 8 creators
Sweatshirt $50.00 7 creators, thin
Desk mat $25.00 7 creators, thin
Pin $10.00 7 creators, thin
Tote bag $28.00 7 creators, thin
Long-sleeve shirt $38.50 6 creators, thin
Joggers $47.50 6 creators, thin
Poster $22.99 5 creators, thin
Sticker pack $8.00 5 creators, thin

Use them to see where a price sits and to pick one worth testing. They are asking prices, not advice on what to charge, and nothing here says what will sell. A figure marked thin comes from 5 to 7 creators, so treat it as a rough guide.

16products we can judge

39creators with prices

376prices counted

20 to 21 October 2026when the prices were checked

This is a pilot sample of 39 creators' shops, not every shop out there, so read it as a feel for the market. Every price links to the shop it came from.

Browse

What each product sells for

Every product we found a price for, with the most creators first. Open one to see who sells it and for how much.

16 of the 23 have at least 5 creators selling them, which is when we call a price low, typical or premium. The rest show the prices we found, without a verdict.

Plain t-shirt

$25.00to$34.50

what half of them charge · middle price $30.99

31 creators sell one

Plain hoodie

$47.20to$64.74

what half of them charge · middle price $53.49

22 creators sell one

Cap or bucket hat

$24.99to$29.99

what half of them charge · middle price $26.00

21 creators sell one

Fancy hoodie

$53.24to$74.37

what half of them charge · middle price $69.00

14 creators sell one

Fancy t-shirt

$29.99to$35.00

what half of them charge · middle price $32.99

13 creators sell one

Mug

$14.99to$19.25

what half of them charge · middle price $16.50

12 creators sell one

Beanie

$19.99to$27.49

what half of them charge · middle price $23.50

8 creators sell one

Sticker

$3.00to$6.50

what half of them charge · middle price $5.50

8 creators sell one

Sweatshirt

$42.50to$57.50

what half of them charge · middle price $50.00

7 creators sell one

Desk mat

$23.50to$32.50

what half of them charge · middle price $25.00

7 creators sell one

$9.00to$12.12

what half of them charge · middle price $10.00

7 creators sell one

Tote bag

$26.50to$28.50

what half of them charge · middle price $28.00

7 creators sell one

Long-sleeve shirt

$36.63to$43.75

what half of them charge · middle price $38.50

6 creators sell one

Joggers

$44.99to$54.88

what half of them charge · middle price $47.50

6 creators sell one

Poster

$15.99to$25.00

what half of them charge · middle price $22.99

5 creators sell one

Sticker pack

$6.00to$10.00

what half of them charge · middle price $8.00

5 creators sell one

Mouse pad

$14.99to$28.99

the range we found, too few creators to call

only 4 creators sell one

Blanket

$40.00to$59.99

the range we found, too few creators to call

only 3 creators sell one

Pillow

$24.99to$31.00

the range we found, too few creators to call

only 3 creators sell one

Notebook

$18.99to$25.00

the range we found, too few creators to call

only 2 creators sell one

Pin set

$10.00to$16.00

the range we found, too few creators to call

only 2 creators sell one

Towel

$34.99to$47.99

the range we found, too few creators to call

only 2 creators sell one

Puzzle

$36.99

the only price we found

1 creator sells one

Method, in short

Four rules decide every number here

One creator, one price

A creator selling twenty t-shirts counts exactly as much as one selling a single t-shirt. We take the middle of each creator's prices first, then compare creators. Otherwise whoever lists the most products would decide the answer.

Normal price, not sale price

We use the price a shop normally asks. Sales are noted beside the row, but a temporary discount is not what a shop charges, so it never quietly lowers the figure.

5 creators, or no verdict

Below 5 different creators we will not call a price low, typical or premium. You still see every price we found, because the honest answer to a small sample is to show you how small it is. From 5 to 7 creators the result is marked thin.

Every price links to the shop

Each one shows the product page, the shop, the creator, the currency and the day we looked. If something looks wrong, go and check it yourself.

The four rules above are the short version. The full list is written for researchers and for anyone checking our work, so it uses some technical terms.

Every rule in full 29 rules

The workbook’s normative rules
Rule	What it says
Purpose	Describe public asking prices in active creator/streamer stores; do not estimate sales, profit or demand.
Observation unit	One publicly displayed product price in one store, currency and viewer-market context on one checked date.
Headline weighting	Every creator contributes one median per benchmark cohort, currency and active view. Combine eligible listings across that creator's included storefronts first, so multiple shops and large catalogs cannot create extra votes.
Default price	Regular list price. Sale price is preserved separately and may power an optional user toggle, but does not define the default benchmark.
Typical band	P25 to P75 of creator-level medians using inclusive interpolation.
Price labels	Below P25 = low relative to this sample; P25 through P75 inclusive = typical; above P75 = premium relative to this sample.
Minimum sample	Suppress low/typical/premium labels below five distinct creators. 5-7 = thin, 8-14 = indicative, 15-29 = moderate, 30+ = strong. Lowered from eight on 2026-10-21, together with a roster expansion toward 40 creators. A median of five creator medians is directional, so the creator count is shown beside every published figure and the thin band is named on the result itself.
Currency	Never mix native currencies in one benchmark. Optional conversions must preserve native values and use a dated, named FX source.
Audience band	Public audience band is descriptive only: <50K, 50K–500K, 500K+, Unknown. It must not be presented as a causal price driver.
Availability	Sold-out items remain in the historical observation layer but are excluded from current headline benchmarks. So is a listing whose product page no longer exists when it is rechecked: the row stays as history with exclusion_reason 'Listing removed when rechecked'. A product that has only moved to a new address gets a new rechecked record under the Correction policy, and the old row is excluded as 'Replaced by a newer check of the same product'.
Staleness	A record is stale after 90 days. Stale records stay in history but are excluded from current headline results until refreshed.
Special treatment	Bundles, charity-linked items, signed/personalised products, mystery items and member-only pricing are excluded from core benchmarks unless a dedicated cohort exists.
Comparability	Standard and premium/specialty tees and hoodies are separate cohorts. Single pins and stickers are separate from sets/packs. A tee or hoodie is premium only when the listing names a premium feature: heavyweight, embroidered, applique, glow, puff print, ringer, pocket, colorblock, specialty fleece, custom dye, an all-over or specialty graphic, or another specialty construction. Oversized tees, cropped and women's cuts, and zip hoodies are standard. Knit sweaters are filed as sweatshirts. Where a product's title and the shop's own type field disagree, the more specific evidence decides (description, tags and URL), and the row's researcher note says which.
Exact sources	Each observation stores an exact product URL and an exact price-source URL. These may differ when a localized collection page is the only page showing price.
Taxes	Tax treatment is recorded as displayed or stated. Do not silently compare tax-inclusive and tax-exclusive values as if identical; expose the caveat.
No implied exhaustiveness	This pilot is a researched starting set, not a census of streamer stores. Show n creators, n storefronts, n listings and checked-date range beside every statistic.
Refresh order	Refresh high-traffic benchmark cohorts first, then records nearing 90 days, then verified creators and storefronts that improve weak currencies, platforms or audience bands.
Correction policy	Keep prior observations, add corrected/rechecked records, and document material rule or source corrections in Changelog.
Published precision	Calculate at full precision, then round published thresholds to the ISO currency minor unit. Classification must use the same rounded P25 and P75 shown to users, with decimal-safe arithmetic.
As-of date	A deterministic build accepts an explicit UTC as_of_date. A record is current through stale_after and stale on the following day; production must recalculate at runtime or rebuild at least daily.
Tax and market disclosure	Show viewer_market and tax_status with selected results. If a selected benchmark contains more than one tax status, display an explicit mixed-tax warning beside it.
Variant comparability	If size, pack count or piece count materially changes price, populate a normalized variant_reference or dedicated subcohort before publishing labels; otherwise keep observations browseable without classification.
Creator identity	Every creator row needs at least one official YouTube, Twitch or other streaming/video profile plus a creator-owned site or link hub when available.
Store ownership verification	A storefront is included only when a creator-owned channel, site or link hub points to it, an official regional directory lists it, or an authenticated platform identity provides direct evidence. A domain calling itself official is not enough.
Multiple storefronts	Retain up to three meaningful official storefronts per creator, ranked by current relevance. Extra storefronts may be kept in the research queue but must not create extra benchmark weight.
Regional and mirrored shops	Regional domains, localized mirrors and embedded storefront surfaces share a canonical_store_group. Deduplicate identical listings and preserve each native currency/market.
Platform views	For a platform-filtered benchmark, create one creator median inside each platform family, cohort and currency. Two shops by the same creator on the same platform family still count once.
Roster versus sample	A verified creator or store may be discovery-ready without price observations. Only current, eligible, exact-source observations enter benchmarks.
Verification refresh	Recheck creator profile links and store ownership evidence on refresh. If the evidence disappears or identity is ambiguous, move the store to discovery-only until verified again.

Who is in this sample

Whose shops these prices come from

We only include a shop when the creator's own channel, website or link page points to it, so we know it is theirs. Open a creator to see that link and what they charge.

40 verified creators are on our list. 39 of them had something in stock we could price.

See all 40 creators and their shops

AngelSteps

Under 50K followers · 1 shop

5 prices counted

BadBoyHalo

500K+ followers · 1 shop

4 prices counted

CaseOh

500K+ followers · 1 shop

40 prices counted

CDawgVA

500K+ followers · 1 shop

16 prices counted

CohhCarnage

500K+ followers · 2 shops

14 prices counted

CoryxKenshin

500K+ followers · 1 shop

8 prices counted

Critical Role

500K+ followers · 3 shops

5 prices counted

Drawfee

500K+ followers · 1 shop

12 prices counted

Dream

500K+ followers · 1 shop

6 prices counted

FEESH

Under 50K followers · 1 shop

6 prices counted

Game Grumps

500K+ followers · 1 shop

10 prices counted

GeorgeNotFound

500K+ followers · 1 shop

5 prices counted

Grian

500K+ followers · 1 shop

15 prices counted

HasanAbi

500K+ followers · 1 shop

11 prices counted

Ironmouse

500K+ followers · 2 shops

4 prices counted

Jaiden Animations

500K+ followers · 1 shop

5 prices counted

Kitboga

500K+ followers · 2 shops

4 prices counted

LoadingReadyRun

50K to 500K followers · 1 shop

6 prices counted

LobosJr

50K to 500K followers · 1 shop

21 prices counted

Linus Tech Tips

500K+ followers · 1 shop

6 prices counted

Luality

50K to 500K followers · 1 shop

16 prices counted

Ludwig

500K+ followers · 1 shop

2 prices counted

MoistCr1TiKaL

500K+ followers · 1 shop

15 prices counted

Mythical / Good Mythical Morning

500K+ followers · 1 shop

8 prices counted

Ninja

500K+ followers · 1 shop

12 prices counted

OfflineTV

500K+ followers · 1 shop

3 prices counted

Pirate Software

500K+ followers · 1 shop

14 prices counted

PointCrow

500K+ followers · 1 shop

4 prices counted

Preach Gaming

50K to 500K followers · 1 shop

5 prices counted

Quackity

500K+ followers · 1 shop

3 prices counted

Ranboo

500K+ followers · 1 shop

5 prices counted

Sapnap

500K+ followers · 1 shop

6 prices counted

Sidemen

500K+ followers · 2 shops

5 prices counted

sketchyemi

2 shops

5 prices counted

SmallAnt

500K+ followers · 3 shops

11 prices counted

SMii7Y

500K+ followers · 1 shop

7 prices counted

Smosh

500K+ followers · 1 shop

3 prices counted

Technoblade

500K+ followers · 1 shop

8 prices counted

Yogscast

500K+ followers · 1 shop

41 prices counted

DougDoug

500K+ followers · 1 shop

Prices found, none in stock to count

Questions

Common questions