6 guides
Pricing, taxes, trademarks and the boring parts that keep the money.
Business & Legal
Deciding on your holiday merch drop timing? We break down the data on launching before vs. during Black Friday to help you pick the right strategy for your stream.
Ready to trademark your brand name? Learn when it's worth it, what it actually costs, how long it takes, and the steps to protect your merch and logo
Learn how twitch streamer taxes work: hobby vs business, taxable merch income, deductions you can claim, and how to file without the panic spiral.
Learn how to start a merch business without an LLC. We break down sole proprietorships, liability risk, and exactly when to upgrade to a formal structure.
Not sure how to price merch for your stream? Use this simple cost-plus-profit formula and community sanity check to set a price fans will actually pay.
Wondering how many followers to sell merch? The real number doesn't exist. Learn the 5 engagement signals that show your community is ready to buy
